Lets Genuinely Support Each Other: Leave the Follow to Unfollow Trend in 2016

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Unfollow Social Media

This is a trending topic that has been on my mind and I have been wanting to speak about it for quite some time. Now that I am back to work after my 3 weeks vacation I can finally get back to blog mode! We can all relate to how hard it is to keep your blog updated while on vacation. Today is my first working day for 2017 and before going further I would like to air my thoughts on this subject.
Recently I saw Bloggers alike, expressing their views on it and so I have decided it is time to speak up. In 2016 the social media trend was to follow to unfollow. Painfully, I still see it happening in this new year as well. Oh how annoying it is to wake up to a certain number of followers then later in the day you realize persons have unfollowed you! They say that numbers don’t necessarily say anything but lets be honest, most businesses won’t work with you as Blogger or “Influencer” unless you have a certain number of following.

unfollow social media


This post is to address the issue of persons who deliberately follow accounts to unfollow. Using Instagram as an example, there are a lot of bots websites and or software offering “free followers”. They allow you to purchase “followers” or in exchange for free followers they may ask you to spam like, comment or follow other users. When you do this, all this does is make your account appear as though you have a massive following but what you really get are ghost followers, a lot of spam and little or no interaction from the followers. This is evidence that it doesn’t work!
Like me, if you have done your research you would have come across websites offering courses on how to gain a large following or similar. I am not discrediting all of them because I have seen a few of them providing information on how to organically gain followers by letting you know that there is no real way to make it happen over-night. However, a lot of them are making a fortune by selling dreams. Misleading the non-the-wiser about how many followers you can gain within a short period of time. If it sounds too good to be true it usually is! 


Lets face it, we would all like to have a huge following but success doesn’t happen overnight. If you really want to have a successful business or blog then the best way is to gain an organic following of real supporters which comes over a period of months and perhaps years. The return will be more rewarding.
There are other legit ways to attract persons to your business but for a hefty price. Most established accounts that have millions of followers may charge at least $200 for one business promotion or a sponsored post. It may not guarantee followers but your business gets displayed in front of a large audience.

 The following are mediums for promoting your Business:

1. Facebook Ads which allow you to link your Instagram page so it can be displayed there as well.
2. Pinterest Ads.
3. Sponsored Posts from a legit Instagram account with a large following.
4. Linking with Influencers from websites such as FameBit.
5. Sign up for Google Adsense. Strategically place ads on your website and Google pays you per click.
6. Join Affiliates Networks. You earn a small commission for displaying Company Ads on your website.
7. Team up with similar Businesses or Bloggers and cross promote. A good place to look is Facebook. You will find some theme-based closed groups for Bloggers.
8. Host giveaways. People love free stuff but give something that you too would like to receive.
9. Google AdWords. You have the ability to create your own ads to be displayed on Google for as low as $5 or $10 per day depending on your budget.
As a Blogger I would really like to know if people no longer genuinely follow and support each other or businesses that they like? I would like to think that when someone follows me it is because they have an interest in what I have to say or post because personally, I do not unfollow persons or pages unless they have unfollowed me.
Do you find it annoying that the follow to unfollow is the new era of social media? Share your views below.


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  • Ola Broom

    Thank you for this post. I have a habitually follower/nonfollower on IG. I am so tempted to completely block his account. I am reasonable enough to know that not every follower will stay, but I don’t like the games.

    • Ola I completely agree. I understand some people will unfollow. I also have about 5 of the same people who follow/unfollow and I am tempted to block them also

  • I so agree! I haven’t ever done the “follow/unfollow” thing and it frustrates me so much when others do! Anyone I follow it’s because I have a genuine interest in who they are and what they are doing

    • That’s true Sara. I only follow if I am interested otherwise its a waste of my time

  • Andrea Broom

    Seriously, I so AGREE with you. It sucks, I hate that follow/unfollow thing and hope it ends this year cause we really need to just support each other more in this competitive, yet amazing field.

    • Shevy

      Yup I totally agree!

  • Excellent points that I have thought about myself many times. Since I am just getting starting, and hearing all these stories in the mean time, I have been very reluctant to ask for followers. Knowing that I have a few genuine followers means far more to me than hordes I will never know personally.

    • Shevy

      Thanks Stacey. We just have to try to cope with the new trends and hope for the best 🙂

  • Thanks for sharing this post, Shevy! This really bothers me too. I follow accounts that I find compelling and want to interact with. I hope that others do that for me as well, instead of just looking for a follow back. Thanks for shining light on this issue!

    • Shevy

      Thanks Emmi. I totally get that!

  • When I first started on Instagram, I didn’t understand how I’d gain 18 followers in a day, then lose 10 the next lol. I think it takes the ‘social’ part out of Instagram. I actually prefer Twitter now because there’s more genuine engagement and growth.

    • Shevy

      lol so annoying right! I don’t use Twitter much but I feel like I should. Also, I have never fully gained an appreciation for Twitter lol.

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